Figurine Market Growth Trends, Key Innovations, Leading Players, and Forecast 2025-2031
The global Figurine Market valued at US$ 7.06 million in 2023 and
is anticipated to reach US$ 13.94 billion by 2030, witnessing a CAGR of 10.10%
during the forecast period 2024-2030.
The major global manufacturers of Figurine include Bandai
Namco, Funko, Good Smile Company, POP MART, Mattel, etc. In 2023, the world's
top three vendors accounted for 31.17% of the revenue.
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This report aims to provide a comprehensive presentation of
the global market for Figurine, with both quantitative and qualitative
analysis, to help readers develop business/growth strategies, assess the market
competitive situation, analyze their position in the current marketplace, and
make informed business decisions regarding Figurine.
The Figurine market size, estimations, and forecasts are
provided in terms of sales volume (K Units) and revenue ($ millions),
considering 2023 as the base year, with history and forecast data for the
period from 2019 to 2030. This report segments the global Figurine market
comprehensively. Regional market sizes, concerning products by Type, by
Application, and by players, are also provided.
For a more in-depth understanding of the market, the report
provides profiles of the competitive landscape, key competitors, and their
respective market ranks. The report also discusses technological trends and new
product developments.
The report will help the Figurine manufacturers, new
entrants, and industry chain related companies in this market with information
on the revenues, sales volume, and average price for the overall market and the
sub-segments across the different segments, by company, by Type, by
Application, and by regions.
By Company
- Bandai
Namco
- Funko
- Good
Smile Company
- POP
MART
- Mattel
- Hasbro
- Hot
Toys
- Max
Factory
- Sideshow
Collectibles
- Kotobukiya
- Kaiyodo
- Aniplex
- Alter
Segment by Type
- Anime
Figurines
- Movie
Figurines
- Others
Segment by Application
- Offline
Sales
- Online
Sales
By Region
- North
America (United States, Canada, Mexico)
- Europe
(Germany, France, United Kingdom, Italy, Spain, Rest of Europe)
- Asia-Pacific
(China, India, Japan, South Korea, Australia, Rest of APAC)
- The
Middle East and Africa (Middle East, Africa)
- South
and Central America (Brazil, Argentina, Rest of SCA)
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FAQs for the Global Figurine Market
1. What is the current market value of the global
figurine market?
As of 2023, the global figurine market is valued at US$
7.06 million.
2. What is the projected market size of the figurine
market by 2030?
The figurine market is expected to reach US$ 13.94
billion by 2030.
3. What is the expected growth rate of the figurine
market?
The market is forecasted to grow at a Compound Annual
Growth Rate (CAGR) of 10.10% from 2024 to 2030.
4. What factors are driving the growth of the figurine
market?
Key drivers include:
- Rising
demand for collectible figurines among enthusiasts.
- Increased
popularity of pop culture-inspired figurines (e.g., movies, comics, and
video games).
- Expansion
of e-commerce platforms, making figurines more accessible worldwide.
- Growing
interest in limited-edition and customized figurines as investment pieces.
5. Which regions are expected to dominate the figurine
market?
While the report doesn’t specify regional breakdowns,
markets like North America, Europe, and Asia-Pacific are traditionally strong
due to significant consumer interest and established collectible cultures.
Drivers
The figurine market is experiencing growth due to several
key factors:
- Increasing
Popularity of Collectibles: Figurines, particularly those based on pop
culture icons, movies, TV series, and gaming characters, have become
highly desirable collectibles. Fans often seek limited-edition or
exclusive figurines, driving demand and creating a thriving market for both
mass-produced and premium products.
- Growing
Fandom Culture: The rise of fandoms, supported by global access to
content through streaming services and social media, has created a robust
consumer base for figurines. From superhero characters to anime
protagonists, enthusiasts actively invest in figurines as an expression of
their fandom.
- Customization
and Personalization Trends: The demand for customized figurines, such
as personalized action figures or 3D-printed likenesses, has seen a
significant rise. This trend allows customers to own unique pieces, adding
a personal touch to their collections.
- E-commerce
Expansion: The growth of e-commerce platforms has made figurines more
accessible to consumers globally. Online marketplaces and
direct-to-consumer websites allow buyers to access exclusive collections,
pre-orders, and international shipping, boosting sales.
- Nostalgia
Factor: Figurines inspired by classic characters and franchises often
appeal to adult collectors who want to relive their childhood memories.
This trend has driven demand for retro-themed or reissued figurines.
Restraints
Despite its growth, the figurine market faces some
notable constraints:
- High
Production Costs: Manufacturing high-quality figurines, especially
those with intricate designs or limited production runs, involves
significant costs. Materials, molds, licensing fees, and labor all
contribute to high prices, which can limit accessibility for some consumers.
- Market
Saturation: The surge in figurine production, particularly for popular
franchises, has led to market saturation in certain segments. This can
result in reduced exclusivity and declining interest among collectors.
- Economic
Constraints: Figurines are often viewed as discretionary purchases.
During periods of economic uncertainty or inflation, consumers may cut
back on spending on non-essential items, negatively impacting sales.
- Environmental
Concerns: The use of plastics and other non-biodegradable materials in
figurine production has drawn criticism from environmentally conscious
consumers. Companies are under pressure to adopt more sustainable
production practices, which can be cost-intensive.
Opportunities
The figurine market offers several avenues for future
growth and innovation:
- Emerging
Markets: Expanding middle-class populations in countries such as
India, China, and Brazil represent untapped opportunities. As disposable
incomes rise, so does spending on leisure and collectibles, creating a
fertile market for figurines.
- Crossover
with Technology: Integrating technology into figurines—such as
augmented reality (AR) capabilities, interactive features, or NFC chips
for gaming applications—can attract tech-savvy consumers and add value to
products.
- Collaborations
and Licensing Deals: Collaborating with major franchises, celebrities,
and influencers offers opportunities to create exclusive and highly
desirable figurines. Limited-edition partnerships often generate
significant buzz and drive sales.
- Sustainability
Initiatives: Adopting eco-friendly materials, such as biodegradable
plastics or recycled components, could attract environmentally conscious
consumers and enhance brand reputation.
- Rise
of NFTs and Digital Collectibles: The growing popularity of NFTs
(non-fungible tokens) offers opportunities for companies to create digital
versions of figurines, blending physical and virtual collectibles. This
trend caters to tech-driven consumers and younger audiences.
Challenges
The figurine market also faces several hurdles that could
impact its growth:
- Intellectual
Property Issues: Licensing agreements are critical for producing
figurines based on popular franchises. Disputes over intellectual property
rights or the expiration of licensing agreements can disrupt production
and sales.
- Counterfeiting
and Imitation: The market is flooded with counterfeit products that
mimic high-end figurines, especially in regions with lax enforcement of
intellectual property laws. These knockoffs can dilute brand value and
reduce consumer trust.
- Logistical
Issues: Figurines often require careful handling and packaging due to
their fragile nature. Ensuring safe and timely delivery, especially for
international orders, remains a challenge for many businesses.
- Evolving
Consumer Preferences: Consumer tastes and trends in pop culture can
change rapidly. Companies must constantly innovate and adapt to align with
the latest franchises, styles, or formats, which involves risk and
investment.
- Limited
Longevity for Certain Trends: Figurines tied to specific franchises or
events may experience only short-term demand. Once the franchise loses
popularity or the event concludes, sales can decline sharply.
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